Founded in 1927, Lacoste began when French tennis player Jean René Lacoste was promised an alligator skin luggage piece for winning a match. Soon after he sported a small alligator on his court apparel and gained the nickname "Alligator" in reference to his style of playing on the court. The brand rose to fame in the 1970's with the rise of the preppy trend. Their first fragrance was a cologne for men simply called Lacoste for Men and today features many more including Lacoste Live and Lacoste L.12.12. Blanc Pour Homme.