SoBe has quickly turned itself into the shirt label you need to have on your back. The days of hunting for a good button-down are long gone as these guys produce contemporary styles with wacky design details, bright stitching, mismatched buttons and quirky collars. Get ready to step outside the box with a SoBe shirt.
SoBe shirts are a young Australian brand, emerging as a leader in men’s shirts. Established in 2008 by Patrick Doueihi, Chris and Rodney Daher, they’ve worked out the art of creating a modern take on classic men’s button-downs. Shortening South Beach to SoBe, the art deco area within Miami, speaks volumes about the cool vibes the brand sends out. Giving you a vibrant version of the men’s formal shirt, SoBe shirts have loads of unique details in each and every design. For a man who loves discreet attention to detail, you’ll find inner collars and cuffs finished with colourful, patterned fabrics. Contrast stitching on buttonholes and the buttons themselves tones down their offering. Construction details also vary; ainsley collars, double yokes and contrast plackets keep the casual and classic shirts interesting. The shirts from SoBe online stretch across to polo shirts for men. Cut in a slim-fit style, they follow suit like the formal shirts and add contrast fabric details to their collars. Whether a casual or formal piece from the Aussie brand, these shirts show off personality and style.